The competitor moved last night. You didn’t notice — because no one was watching.
Solo operators don’t have a research analyst on staff. By the time the price drop or the new ad hits your review queue, you’ve already lost the week. Stonelark is the always-on pair of eyes your store has been missing — built for $10K–$500K indie brands, priced for the founder, not the enterprise.
01 / What gets watched
Five public channels, swept continuously.
Storefronts & pricing
Competitor Shopify stores checked for price, stock, and assortment changes — flagged the moment a bestseller moves more than 5%.
Ad libraries
Meta Ad Library and Google Ads Transparency continuously queried for new creative, copy, and channel shifts.
Reviews & ratings
Marketplaces and review aggregators monitored for rating swings and review-volume spikes.
Social profiles
Public profiles watched for new posts, audience growth, and unexpected channel launches.
Press & product launches
PR announcements, blogs, app-store listings, and parking pages scanned for new SKUs and category expansion.
02 / How you read it
A 7-minute morning digest, written like a colleague.
7:30 AM in your timezone, every weekday, before you open Slack. Three signals, ranked by who they affect and what to do about each one.
today · 3 signals · 1 to action
Stonelark · daily briefing
- PRICEnorthfieldco.com dropped 8% across 12 SKUs overnight
- REVIEWSpetalpine.co review velocity +340% — read the latest five
- ADnew Meta creative · "Free returns, lifetime" launched today
Plain-language. Ranked. Each signal names who it affects and what the move is. No dashboard to log into first thing in the morning.
03 / How you react
Real-time alerts when the threshold is the wrong side.
Configure per-competitor triggers — price-drop, review spike, new ad creative — then forget about them. The alert fires the second your monitor crosses the line you set, with the recommended move attached.
alert · just now · PRICE
northfieldco.com · —12% on SKU NH-9001
Your bestseller match dropped from $48 to $42 overnight. Price-war risk on your highest-margin SKU — match within 24h or bundle it.
alert · just now · REVIEWS
petalpine.co · +340% review velocity
A fulfilment or marketing push has triggered an unusual volume of new reviews. Read the latest five before they start ranking.
alert · just now · AD
new Meta creative · "Free returns, lifetime"
A competitor just launched a creative angle you haven't seen before — review for positioning and counter-message.
Where it shows up
Built for the indie & DTC community.
Stonelark grew up in the same communities solo Shopify founders already live in. Not enterprise trade shows — indie operator forums. Also see for indie beauty brands.
Discovered by indie DTC operators in the largest Shopify operator community.
Independent founders running Stonelark to track 5–15 competitors without a research analyst.
Conversations with DTC operators who outgrew spreadsheets but refused enterprise seat pricing.
Get started
Start with your 5–15 closest competitors tonight — first briefing lands tomorrow at 7:30.
Self-serve onboarding in five minutes. Cancel from the dashboard, no contract, no sales call. If the briefing doesn’t change a decision in the first month, you’re out.