Stonelark · competitive intelligence
Always-on competitive intelligence for indie e‑commerce.
List 1 to 50 competitors once. After a 5-minute self-serve onboarding, Stonelark's monitoring agents continuously sweep their storefronts, ads, reviews, and social — and convert each change into a plain-language morning briefing, weekly battlecards, and real-time alerts. No annual contract, no sales calls, no enterprise price tag.
- < 1 hr
- Signup to first briefing
- Monthly
- Published pricing · cancel anytime
- 1–50
- Sized for indie & DTC brands
- PRICE2m
SKU NH-9001 dropped $48 → $42 (-12%)
northfield.co
- REVIEW11m
Review velocity +340% over 6h on bundle SKU
petalpine.co
- AD34m
New Meta creative · "Free returns" hook
madebymara.com
- SOCIAL47m
IG follower spike +1.8k in 60m (sponsored)
lonepine.shop
- PRESS1h
Launched a new category page · "kids"
halestone.studio
- PRICE2h
Restocked SKU ET-22 after 11-day outage
evertidebrand.com
6 of 24 shifts shown
see workflow →01 / What gets watched
Five public channels, swept continuously, briefed in plain language.
Every channel below is only public signal — no private data, no login-walled scraping. Agents fetch on a schedule tuned per channel so you get freshness where it matters and quiet where it doesn't.
- 01
Storefronts & pricing
Competitor shops scanned for price, stock, and assortment changes — flagged the moment a bestseller moves more than 5%.
- 02
Ad libraries
Meta Ad Library and Google Ads Transparency continuously queried for new creative, copy, and channel shifts.
- 03
Reviews & ratings
Marketplaces and review aggregators monitored for rating swings and review-volume spikes — alerts when a threshold you set is breached.
- 04
Social & hiring
Public profiles and careers pages watched for new posts, audience growth, hiring sprees, and channel launches.
- 05
Press & product launches
Press releases, blogs, app-store listings, and parking pages scanned for new SKUs, rebrands, and category expansion.
02 / How it works
Three steps from signup to first threat-blocking decision.
No integration, no engineering ticket, no onboarding call. The whole loop is built for solo founders who'd rather be running the brand.
- Step 01
List your competitors
Drop in domains, storefront URLs, marketplace handles, social profiles, Ad Library links. 1 to 50 — most indie brands start with 5 to 15.
- Step 02
Agents sweep continuously
Each channel is hit on its own cadence: storefronts hourly, ad libraries daily, reviews every 15 minutes. Quiet by default — loud when it counts.
- Step 03
Briefings land, decisions happen
Morning digest at 7:30 AM. Weekly battlecards on Monday. Real-time alerts the second a threshold you set is crossed.
03 / What you receive
Three cadences. Same plain-language voice. Built for ops, not dashboards.
Stonelark is for people who've stopped opening enterprise tools. Every output is a short document, written like a colleague would write it, with the change, the diff, and the recommended next move.
DAILY · 7:30 AM
Morning digest
A 7-minute read. The night's hits, ranked by who it affects and what to do about it. Lands every weekday before you open Slack.
WEEKLY · MONDAY
Battlecards for merch & ads
Auto-built for your merchandising and paid-media teams. Pricing posture, latest creative themes, review velocity, new SKUs.
REAL-TIME
Threshold-based alerts
The moment a meaningful price drop, product launch, review-volume breach, or aggressive new ad crosses a trigger you configured.
alert · just now
nordhavenstuds.com · —12% on SKU NH-9001
Your bestseller match dropped from $48 to $42 overnight. Price-war risk on your highest-margin SKU — recommend matching within 24h or pulling into a bundle.
04 / Where we sit
For brands priced out of Klue, underserved by generic AI tools.
Klue and Crayon are great — and they're built for category managers with a procurement process and a five-figure seat budget. RivalSense and other generalist AI-native monitors throw a wide net. Stonelark narrows to one job, one audience, and runs the whole thing on monthly published pricing. See the side-by-side →
Enterprise CI
Klue · Crayon
- Sales-led, 4-figure seats
- Broad feature set
- Annual contracts
Built for category managers.
AI-native generalists
RivalSense · others
- Wide-net monitoring
- Industry-agnostic
- Variable quality
Useful, but shallow on e-com.
Indie e-commerce CI
Stonelark
- Self-serve, 5-min onboarding
- Tuned to price/ads/reviews
- Monthly, no contract
Built for the DTC brand that needs this, not a 12-person intel team.
05 / Pricing
One published number. Per competitor. Per month.
Add a competitor when you want. Remove one when they're not relevant anymore. We don't reward you for signing a 12-month.
plan
$49
per competitor · per month · cancel anytime
Included in every plan
- 5 monitored channels per competitor
- Daily morning digest + weekly battlecards
- Threshold-based real-time alerts
- Per-competitor tuning dashboard
- AI-assisted support, response under 1 hr
- No annual contract, no sales motion
Indie brands typically start with 5–15 competitors — that's $245–$735/month, scaled up or down as your set changes.
06 / FAQ
Questions operators ask before they sign up.
Anything not covered here — write to us. A real person (and our AI support agent) responds within an hour during business and within a day on weekends.
Want the longer-form playbook? Read the founder’s field guide →
Get started
From signup to a first threat-blocking decision in under an hour.
Sign up, drop in your competitor list, and read your first morning briefing the next business day. If the briefing doesn't change a decision, cancel — we made the cancel button a single click on purpose.